The program open to the largest community: all ethical hackers registered on the Hacktify site can see the details of the program, report and search for vulnerabilities by following the rules
The company name and a brief description of the program can be found on the page under Hackers> Programs. This can also be seen by an unregistered user.
Many bug reports are expected under the law of large numbers, but most of the vulnerabilities found can be low to medium severity.
THEN ANSWER
Your company’s service (s) are already live systems/applications on the Internet.
You want to be tested by a wide community.
You have fewer security budgets.